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Business owners across the UK are being bombarded by so-called 'Social Media Marketing Experts' who, not only spout claims that they cannot back-up, but probably actually believe that they are worth a place in your marketing budget.
What drives more traffic to your site? Facebook, Twitter or Google?
It's a question that has only one correct answer, despite what the newly founded 'Social Media Marketing' Agencies have to say.
Of course, we wouldn't do anything without proof. We are, after all, scientists and thrive on data.
We have a client who, in 2011, was coerced into starting a very expensive social media marketing campaign, and we monitored their web traffic.
Six months down the line and, of the 2,500 visitors that come to the site every day, Facebook and Twitter between them couldn't manage an average of 1 a day.
Going back to the client, we happened to mention in passing that the cost per acquisition through social media marketing was currently over £600.
The cost per acquisition through natural search engine rankings, less than 90p.
Facebook is great if you want to show your friends pictures of your cat while Twitter, well we have yet to find a use for that at all (except their system is great for configuring all sorts of feeds for web owners to pull back into a dynamic website).